Roku
Turning brand moments into streaming experiences.
At Roku, I designed premium brand experiences that connected advertisers with millions of streaming households through thoughtful, high-impact creative.
Working at the intersection of brand, product, and advertising, I helped translate campaign concepts into custom on-device sponsorships and native advertising experiences. My work spanned visual storytelling, UX strategy, creative direction, and scalable design systems.
I partnered closely with product, engineering, marketing, and leadership teams to balance creative ambition with technical constraints, ensuring every detail felt intentional and every experience felt native to the platform.
Focus: Art Direction, Brand Experiences, Campaign Design, UX/UI, Design Systems, Motion, Cross-functional Collaboration.
Making insights impossible to ignore.
At Pinterest, I transformed data, insights, and creative strategy into compelling visual stories for advertisers and brand partners.
As part of the Advertiser & Creative Strategy team, I developed high-impact presentations, campaign case studies, sales materials, and integrated marketing communications that helped communicate the value of Pinterest as a platform for inspiration and discovery.
I partnered with marketing, sales, and creative teams to turn complex information into clear, engaging narratives, bringing consistency, craft, and a strong visual point of view to every touchpoint.
Focus: Visual Storytelling, Creative Strategy, Brand Communications, Art Direction, Presentation Design, Editorial Design.
Fitbit (Google)
Bringing technology closer to people.
At Fitbit, part of Google, I helped shape visual experiences that made technology feel more approachable, useful, and human.
Working across brand, product, and marketing touchpoints, I collaborated with multidisciplinary teams of designers, engineers, and researchers to create cohesive visual communications for device launches, digital experiences, websites, and social campaigns.
My work focused on connecting product functionality with human-centered storytelling, translating technology into accessible and engaging experiences across platforms.
Focus: Brand Design, Product Storytelling, Visual Systems, Digital Design, Motion, Cross-functional Collaboration.
Sesame Street x Madelaine Chocolates
Bringing beloved characters to life through packaging.
Partnered with Madelaine Chocolate to develop seasonal packaging and visual concepts for Sesame Street licensed products across Christmas, Valentine's Day, Easter, and Halloween.
Translated the playful personality of an iconic brand into engaging retail experiences, balancing character-driven storytelling, typography, color, and packaging design to create memorable products that stand out on shelf.
Focus: Art Direction, Brand Design, Packaging, Typography, Seasonal Campaigns, Retail Experiences.
Making professional stories more compelling.
As Art Director at LinkedIn, I developed visual communications and creative assets that brought brand stories to life across marketing and business touchpoints.
Combining strategic thinking, strong visual storytelling, and thoughtful design execution, I translated complex ideas into clear, engaging creative that strengthened brand consistency and audience connection.
Focus: Art Direction, Brand Design, Visual Storytelling, Marketing Communications, Campaign Design, Creative Direction.
